Our task was simple: build a small city in the Banban desert, filling the 5.3 sq km festival site with bold designs, immersive entertainment, stunning works of art, and heart-pounding experiences that showcased the very best of Saudi arts and culture.
All eyes were on Big Beast, and not just for its record-breaking size and LED displays. A-list celebrities including Bruno Mars, Post Malone, DJ Khaled, Marshmello, Hamaki, Tiesto, DJ Snake, Rick Ross, Future, and Hardwell also charged up the crowd. Over 1000 synchronized drones danced to the beat in between sets forming stunning works of art in the sky. Cool green spaces basked in the glow of sustainable solar lighting, and guests tested their skills with carnival-style games, tuned into sports action, and found the latest streetwear styles in MDLTOWN.
With 200 artists, seven spectacular stages and three days of music, this sold-out sensation delivered big for MDLBEAST. Not only did it generate headlines with coverage in the Daily Mail, Complex, Cosmopolitan Middle East, and Hypebeast, it united people to drive change and shattered global perceptions through music.